Cheers to 30 Years!

Over the past 30 years, European Watch Company has gone from Newbury Street’s best kept secret to one of the world’s premier sources for luxury watches. Founded out of a genuine passion for mechanical timepieces and the art of watchmaking, EWC continues to be led and driven by enthusiasts who collect alongside their customers. In celebration of 30 years of love, success, and friendship, European Watch Company celebrated the milestone this past weekend in style.

Festivities began Sunday night at The ‘Quin House, one of Back Bay’s premier social clubs. Of the more than 150 attendees, I was most surprised by the diversity of collectors. Some were fascinated by Journe and Patek, while others favored AP, Blancpain, Lange, JLC, Gronefeld, and of course Rolex. There were even several Casios in the house! In addition to the variety of tastes, collecting philosophies, and stylistic preferences, I met clients from varied professions and walks of life from all across the country (and beyond), all united by a love for watches. Many employees and customers have been with European Watch Company since the very beginning back in 1993, and the sense of family and camaraderie in the room was palpable.

EWC’s founder Albert Ganjei and his son, CEO Joshua Ganjei, both reflected on the company’s journey from its modest beginnings, looked forward to the future, and expressed their profound gratitude for clients and staff. Joshua also announced the release of a European Watch Company coffee table book made in collaboration with international publishing company Assouline, which will detail many of the most notable pieces that EWC has sold over the last 30 years.  More details to come on this!

EWC x Assouline. Coming Q1 2024!

Monday morning, a number of collectors gathered at the company’s beautiful Newbury Street offices and showroom for a breakfast where they shared some favorite pieces from their personal collections and played with many more from EWC’s. I unfortunately (but not surprisingly), walked away with a wish-list somewhere in the millions. It was amazing to have the opportunity to celebrate the achievement alongside the company’s full team as well as many passionate collectors and their families. 

Most of all, the anniversary celebration reminded me that the watch industry runs on relationships. Many companies sell watches, but those that came to Boston this weekend work with European Watch Company for reasons far beyond price and availability. These collectors know Albert, Joshua, and the EWC team personally, and it’s why many have enjoyed a decades-long connection with the company. 

While I came away from the weekend in desperate need of a Lange (among others…), I also feel a renewed sense of gratitude to be involved with European Watch Company. It’s no mistake that the brand has not only lasted, but thrived for 30 years now.

Here’s to the next 30!